The principal objective of PILAC is to promote Punjabi language, art and culture. The Research Journal ‘Punjab Rung’ is also a main source to promote these genres through organized research. Its mission is to be the leading research journal by promoting research excellence. Specific scope of the Journal covers the following genres with special focus on Punjabi language, literature, arts and culture:
- Punjabi language, its history, development & structure
- Punjabi literature, its history, classical & contemporary literature
- Research, editing & criticism
- Literary movements, organizations & personalities
- Sufism & sufi literature
- Linguistics
- Grammar & scripts
- Comparative study of languages & literatures
- Translations & transliterations
- Teaching of language & literature
- Literary journalism & mass communication
- Literary / cultural antiques, manuscripts & documents
- Dictionaries, encyclopedias & literary terms
- Modern research & criticism
- Literary / cultural correspondence, magazines & journals
- Comparative study of literature & social sciences
- International studies pertaining to Punjabi language, literature, arts & culture
- Arts & crafts of the Punjab
- Culture, history & civilization of the Punjab
- Research methodologies